With the cost of customer acquisition being, on average, 7x higher than the cost of customer retention, it is our duty to deliver superior service at every customer touchpoint. There are many touchpoints where we can deliver memorable experiences, whether the service is delivered in person, over the phone, through digital platforms or other communication mediums.
While many businesses put a strong focus on gaining new customers, we actually should invest an equal amount of time, energy and money into keeping customers through providing outstanding after-sale services and loyalty programs. Loyal customers often become raving fans and brand ambassadors when we go the extra mile to meet unforeseen needs or provide pleasurable and memorable unexpected experiences.
One of our goals at Sweet Spot Academy is to help your sales teams develop the skills, tools and knowledge to build customer networks and deliver outstanding sales and service experiences that builds lasting rapport and loyalty. We accomplish these goals through our professional sales and service training programs.
If you are a business owner or manager wanting to rapidly up-skill and transform your sales team, please take a moment to review some of Sweet Spot's most popular sales and service skills training programs below by clicking on the image to be redirected to dedicated information page for the program you selected, then book a complimentary discovery call so we can discuss and explore your needs.
NANCY BETH is President & Executive Consultant at Sweet Spot Academy.
At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs. We focus on small group workshops and customized training programs.
Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.