Friday, January 28, 2011

Quality Content is How you Get Found and Noticed in Today's New Media Marketing World

Quality Content is how you get noticed and found in today's new media marketing world. People use the internet to conduct research and source suppliers. The information you share on your website, in your blog, in your posts on facebook, twitter and LinkedIn really does matter.

It's more than just idle chatter.   If you own an accounting firm, and all you chat about is the color of your socks while your competitor posts meaningful information about accounting topics, when people search for accountants in your area, the search engines will likely find your competitor first because (s)he's supplying the answers to the questions that are being asked, while you are too busy talking about the color of your socks. All information that people share across the internet gets indexed by search engines so when people put in search queries those search engines crawl the internet to find the answers to those queries.

So yes ... You need a strategic content and posting mix, and you really need to pay close attention to whether or not your social media efforts have a positive impact on your website traffic.

Nancy Beth Guptill, Founder of Sweet Spot Marketing

Wednesday, January 26, 2011

10 Reasons Why You Should Use Social Media In 2011

  1. Be where the people are
  2. Connect with customers, suppliers, strategic partners and friends
  3. Hangout and be found on the popular social networks
  4. Communicate with people where they are present
  5. Put information in places where people go
  6. Participate in conversations and be available to answer questions
  7. Network with influential people with large followings
  8. Monitor discussions and address issues that arise quickly
  9. Make the most out of the immediacy of Social Media
  10. Take advantage of opportunities to a get positive viral buzz

~ Nancy Beth Guptill, Founder of Sweet Spot Marketing

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Friday, January 7, 2011

Share of Voice and Conversation are the most powerful forms of Advertising

In this New Marketing Era, the most powerful form of advertising and promotions is Share of Voice and Conversation.  In fact, Markets are Conversations and these markets exist online across the different Social Media Networks.

Current 2010 statistics published by Nielsen Company and eMarkter indicate that nearly 75% of all Internet Users are regular users of social networks.  Further, 93% of internet users active in Social Media expect companies to have a social media presence, and they expect to actively engage with companies online.

Needless to say, Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities.  Every second of the day, more and more people are engaging in conversations online.  

Regardless of the  industry or business sector, companies and individuals that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using online social media and incorporating this phenomenon into your marketing plan.


We are a new media training and education company that lives by the motto "It is better to know than to think you know".  There is power in knowledge and our goal is to share information on a number of business development topics, specifically e-commerce, digital technology, mobile marketing, new and social media, and building successful online businesses through the use of innovative technologies. With a diverse global network of business associates, Sweet Spot Marketing has the ability to deliver programs in multi-languages.

We offer public and private training workshops and programs.  To view a listing of our upcoming programs and workshops, please visit our online events calendar located on our blog, or visit our Facebook Page.

To learn more about how your organization can book Sweet Spot Marketing for Digital Technology, New & Social Media, Mobile Marketing, Commercial Innovation and Entrepreneurial training, please call Nancy Beth Guptill, Founder of Sweet Spot Marketing at  902-724-3330 or email