Saturday, October 7, 2017

Know Your Audience! Benefits of Using Instagram




One of the keys to using social media for business is knowing who your ideal audience members are and where they spend their time online.

Many small business owners feel a pressure to be 'everywhere', however, it is much better to narrow your focus to use a few social platforms effectively than to spread yourself too thin to a point of being ineffective.

Instagram has some major benefits.  It is highly visual and engaging with the ability for video and storytelling.  You can build an audience / community within the platform, and it is a push medium where you can create one message and push it out to three other platforms to expand your reach and online presence.

The three platforms that integrate with Instagram are Facebook, Twitter and Tumbler.  We know Facebook is the largest and most popular social media platform for the consumer audience.  

Pretty much every consumer audience and demographic that uses social media spends time on Facebook to varying degrees. Facebook is a pretty safe bet to invest time in developing a community within the platform if you are targeting the consumer audience.  However, do your primary research first, and find out where your customers / clientele are spending their time online simply by asking them.

Twitter, like Facebook, has a diverse user base. However, of all Internet Users and the total adult population using social platforms, fewer Internet users and adults are on Twitter compared to Facebook.   According to Pew Research Centre, 79% of all Internet Users and 68% of all adults are active on Facebook, as compared to Twitter with 24% and 21% respectively, and Instagram with 32% and 28% respectively.

Tumblr is a visual blogging platform with approximately 70% of its users being the millennials (people who were born between 1982 and 2004).

You can see the importance of taking the time to clearly define your ideal audience and knowing where they collect online.  However, to minimize your effort while maximizing your Return on Investment, Instagram may be an ideal social platform for you to reach your varying consumer audiences given its ability to move the message out to three very diverse platforms that reach entirely different audiences.  



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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

Friday, October 6, 2017

Building Your Business Using Social Media



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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

Friday, September 8, 2017

EI Eligibility for University Students - Skills PEI - Career Connect Program

Here is an audio recording of the public presentation on EI eligibility for PEI students attending post secondary studies.



On Tuesday, September 5th, two Summerside MP's and the Minister of Workforce and Advanced Learning hosted an information session for students and parents of students who are, or will be, attending post secondary studies.


SUMMARY OF MAIN REQUIREMENTS:
  1. Student must be a PEI Resident
  2. One year out of High School 
  3. Attending Post Secondary Canadian Institution 
  4. Meet EI requirement - 420 hours (with exception of Ch'Town which is 650   hours and 
  5. ROE reason for leaving work (critical it states a natural layoff) - must state seasonal / lay off / contract ended - can not say quit and gone back to school.


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Nancy Beth is the President and Executive Consultant at Sweet Spot Academy.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.


Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Academy (@sweetspotacadmy) | (@nbguptill)  

To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Thursday, July 6, 2017

LinkedIn Tips & Best Practices 2017


How to Build A Powerful LinkedIn Profile





How To Take A Great LinkedIn Profile Photo 





How To make Connections On LinkedIn  





Networking Your Way Into 
Your Next Opportunity





LinkedIn Tips





The New LinkedIn Experience 2017



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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.


Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.







Friday, June 9, 2017

BOOK US FOR YOUR NEXT EVENT - Digital Marketing Seminars & Workshops

As a Constant Contact Certified Solutions Partner, we are dedicated to educating small business, nonprofits, governments and industry organizations on how to make their digital marketing efforts as effective as possible. We are authorized by Constant Contact to deliver their digital marketing and social media seminars, and can provide an unprecedented level of service and expertise for all your email marketing, event management, social media, and digital customer service training needs.







DIGITAL MARKETING WORKSHOPS


We have an excellent selection of Digital Marketing Workshops and Seminars for you to choose from for your next event, whether it be for a Lunch and Learn Session, Morning Breakfast meeting, as part of your AGM, or a Keynote Presentation for your Industry Conference. Each subject is 1-2 hours long and can be delivered as stand-alone modules or packaged in a workshop series format.  


If you are interested in booking a Sweet Spot Academy & Constant Contact Seminar for your organization or event, or you are interested in learning more about each of the workshop topics, please click the "Book A Workshop For Your Organization Now" button below. You will be taken to our online booking website.

We look forward to working with you to create an outstanding training experience for your clients, members or participants. 


SEMINARS & WORKSHOP TITLES:

  • Power of the Inbox
  • Grow Your Business with Email & Social Media
  • Drive New Business with Social Media
  • Look Great in the InboxContent 
  • Content Marketing: What to Say, How to Say It
  • Digital Marketing Trends for Small Business & Non-Profits
  • Stand Out Subject Lines
Ask about our custom solutions when filling out the booking form.



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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.